Why I am ALL About the MOM BOSS Trend!

So, there is this new breed of women. You’re familiar with the Mommy Wars and the working full-time versus stay-at-home mother debate. Blah, blah, blah. Can we please stop having this conversation? Guess what? The GREAT thing about us all living our own lives is that we get to make our OWN choices! Today I went to Whole Foods. Another person probably did their shopping at the Meijer across the street. If I met that Meijer shopper at a party, I would still talk to them (provided they weren’t a complete jerk). This is how arbitrary the Mom Wars are – it’s like refusing to be friendly to a mom because she’s in a different club than you. Ridiculous. Maybe shopping at Whole Foods is totally your thing. Maybe not. We all make choices for our family, given our unique circumstances, and we are all doing the best we can, in general. For the most part, we are all just trying to pay the bills and not mess up these little creatures that come into the world totally innocent and wonderful. That is my daily goal. Don’t f*ck up the angels that the universe has blessed us with. Continue to treat them as the blessing that they are, even when there is urine all over your floor that the blinds sales person may or may not be standing in (I’ll have to tell that story another time.)


Back to this new breed of mom. So, she seems to be doing it all. She’s the new work from home mom. She’s on her iPhone, rocking her thing, making the parties, passing out business cards in the school parking lot after drop off. Get it, girl. She’s doing all this in her damn yoga pants. Guess what! She probably has a Bachelor in Science and used to work at a high-end boutique or law firm or environmental protection agency – whatever. Friends from high school may look at her and wonder, “What happened?” Why did you give up your career? Guess what. Somewhere along the way she probably got a little tired of working for the man and decided to work for herself. More freaking power to you!


Here’s why else I totally buy into this – because we were already doing it, and somebody just figured out how to get paid doing it. Then companies figured out that women could sell a lot more than just makeup. So maybe I don’t want to buy your lipstick that stays on for 16 hours or maybe I’m not really into scented stuff for my home. That really isn’t a big deal. I still support you. Bring on the oils, the shakes, the at-home-workouts, the amazing yoga pants that feel like butter, and the piles of books for my kids. Do it. At the end of the day, we are all in this together. At least that’s how it should be.


If you haven’t figured this out yet. You are a brand. You are a unique set of preferences, skills, characteristics, and look. All of this together makes you AWESOME. It makes you what you are. You are promoting something. Every single day. You’re promoting that coffee shop that you frequent on your way to work. You’re promoting the clothes that you’re wearing, the car that you’re driving, and the posts that you’re “liking” … you’re already doing it! As humans, our brain takes inventory of all of these millions of images and inputs and looks for patterns. We come to realize that a person that drives a Subaru is outdoorsy (or at least want to appear outdoorsy). Companies spend a lot of money to figure out what people want and what kind of people fit their brand. We are putting all of this data out there, and somebody that understands statistics a lot better than me is paid a lot of money to analyze it. The world is changing, rapidly, and in the future, there may be a lot less people working for the man. Frankly, I hope so. Cheers to all of you that are figuring out your own way of doing things. Cheers to all the entrepreneurs. You people are the ones making the damn world go round!

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